Marketing services are a set of professional solutions that allow a brand or business to meet its target audience with the right messages through the right channels. It is not enough to provide a quality product and service alone. Its introduction, explanation and placement in the mind of the consumer have become at least as important as production. This is where marketing comes in.
What are Marketing Services?
Marketing is basically not about advertising. On the contrary, when taken as a whole, to create the brand's identity, analyze its target audience, determine its Sunday position and provide a competitive advantage, etc. it involves layered processes.
There are many types of digital marketing services from traditional advertising. A "uniform type" is not created for every brand. It is shaped specifically according to the size of the brand, its sector, goals and its position in the current Sunday.
What are the Examples of Marketing Services?
The most common types of services encountered in real life, which can be shaped according to the needs of both big brands and small businesses, are listed as follows:
Brand Strategy Development
What a brand stands for, how it speaks, what audience it appeals to and how it stands in the Sunday are completely determined by the brand strategy. This service provides a long-term roadmap by analyzing the company's goals, values and competitive environment in depth. A well-designed strategy also defines the soul of the brand. Especially for newly established businesses, this process is seen as a foundation laying. If it is solid, everything that is built on it will stand stronger.
Digital Advertising Campaigns
It is the purpose of these campaigns to reach the target audience in the most appropriate medium and with the most effective message. These advertising efforts carried out on Google, Facebook, Instagram and YouTube platforms aim to use the budget in the most efficient way, increase conversion rates and increase brand awareness. In short, it can be called the art of ”doing a lot of work with little money".
Email Marketing
Sometimes all it takes for a customer to stay loyal is a friendly email that drops into their inbox. Touches such as campaign announcements, seasonal deals and personalized content allow you to communicate one-on-one with the customer. Thanks to this service, the brand offers a special experience to the buyer and becomes unforgettable.
Social Media Management
Social media is the place where the fastest and most intimate connection is established with customers today. It covers a multi-faceted process such as regular content planning, visual designs, follower interaction, advertising management and even healthy communication in times of crisis. Well-managed social media accounts build trust in the brand and build a loyal community. Everything within the scope of the answers given to the comments of the followers and those told in the stories is the digital face of the brand.
Corporate Identity and Logo Design
The first impression of a brand is formed by its logo and corporate identity. It ranges from logo to letterhead, presentation templates to store signs. The fact that everything speaks the same language reflects the reliability and seriousness of the brand. A good identity study creates a solid foundation that can be used for many years.
Organization of Events and Launches
The introduction of a new product is a special invitation to business partners or an experience area for customers. Such organizations ensure that the brand can observe the impact on people. A professionally planned event is talked about for a long time and gives prestige to the brand. Light, sound, presentation and guest list details are the most important parts of integrity.
Public Relations and Media Communication
The voice of your brand should be heard from the eyes of others outside of your channels. Thanks to PR activities, it becomes possible to get involved in the press, make influencer collaborations or establish a dialogue with industry leaders. A well-told success story or a social responsibility project moves the brand to a different place.