Commercial marketing refers to a strategic approach that aims not only to make a brand or product visible, but also to be effective and preferred at points of sale. It builds a solid bridge between manufacturers, wholesalers, retailer and, ultimately, the consumer. Dec.
The positioning of the brand in the store, its attractiveness, the language of the campaign and the value it adds to the shopping experience are the areas of interest of commercial marketing. The goal is not only to make sales, but to become a sustainable reason of choice.
What are the Advantages of Commercial Marketing?
The advantages of commercial marketing offer deep and strategic contributions that allow brands to be selected from those shelves and enter the basket, rather than finding a place on the shelves. In the retail world where competition is intense today, it is of great importance to support the product with the right campaign at the right time as well as its visibility and in-store positioning.
It is at this point that commercial marketing comes into play. It both increases the effectiveness of the brand at the point of sale and makes the brand more attractive in the consumer's decision-making process. In addition, by developing a culture of cooperation between manufacturers and retailers, it contributes to increasing sales and forming customer loyalty. Dec. When applied correctly, it makes the brand not only recognizable but preferred.
- Allows the product or service to meet with the consumer more often and effectively. Being more visible on the shelves in digital environments or in campaigns makes it easier for the brand to gain a place in the minds. This is the first step in creating a loyal customer base in the long term.
- It is very critical that the product attracts attention at sales points where competition is intense. It brings the brand to the forefront with special stands, shelf arrangements or promotional materials. This makes it easier for the customer to choose you at the time of the decision.
- Correctly planned campaigns, discounts or cross-selling strategies lead to more products entering the consumer's shopping cart. Especially in seasonal or fast-consumed products, sales increase noticeably in a short time with this method.
- As in traditional marketing, it allows the brand to have one-on-one contact with the consumer. In-store applications an emotional connection can be established with the consumer through tasting/presentation events or loyalty campaigns. This bond also affects brand perception.
- As the brand increases its sales, satisfaction also occurs in the dealer and supplier wings. Because it supports every link of this chain, not only the consumer, but also the selling side feels strong. This builds a long-term trust in business partnerships.
- It is one of the most effective ways to make a difference in a newly entered Sunday or in an environment where there are strong competitors. The brand's Sunday share grows thanks to strategic pricing, campaigns and local applications.
- Customer behavior can be observed during the application and campaign results can be analyzed. This data becomes a guide for future marketing steps.
How is a Commercial Marketing Strategy Created?
Creating a commercial marketing strategy requires much more than finding a few campaign ideas. It involves a long-term planning to strengthen the brand's Sunday position, increase its presence at sales points and establish a connection with the consumer. First of all, the basis of the strategy is to understand the target audience. No marketing step taken without a clear analysis of consumer habits, shopping behaviors and expectations reaches its exact place.
Then, the positioning of the product or service in the store, the pricing policy, the types of promotions and the distribution channels are meticulously planned. Visual arrangements to be applied at physical sales points, discount strategies and point of sale trainings to improve customer experience increase the efficiency of commercial marketing departments. The integration of digital media should also not be forgotten. Now most consumers see the product in the store and do online research or vice versa. For this reason, digital transformation is extremely important for commercial marketing departments